2017 Nominees
Dove Minute for Mom
Digital / Direct Response Client Hindustan Unilever Limited Brand Dove Entrant Ogilvy & Mather Brief Objective: Bring the youth closer to their moms on Mother’s Day.Target audience: 18-30 year old women, from metro cities, who are very active on digital. Cultural Context It’s a pretty known phenomenon that people take loved ones for granted. This...
#SkillsNotScars
Digital / Direct Response Client Make Love Not Scars Brand Make Love Not Scars Entrant Ogilvy & Mather Brief Objectives: Help acid attack survivors become a part of society through employment. Target audience: Potential employers- individuals, corporate entities that could hire acid attack survivors. Also people active on social media, who could spread the word....
The Dyslexic Captcha
Digital / Direct Response Client Jaslok Hospital Brand Jaslok Hospital Entrant Dentsu Webchutney Brief Every 10th child suffers from Dyslexia. While there is no cure for this learning disorder, medical intervention at the right time can help. Most cases go undetected because of low awareness among parents and teachers. Dyslexia is most commonly mistaken as...
Superfans – Using data to drive sales
Digital / Direct Response Client Bajaj Electricals Ltd. Brand Bajaj Electricals Entrant ibs Brief Bajaj Electricals is one of the most trusted brands with a legacy of over 75 years. Every year, it acquires millions of new customers, and over 1 million of them register with their contact details to get installation and demonstration services....
Flipstakart
Digital / Direct Response Client Flipkart Brand Flipkart Entrant Dentsu Webchutney Brief With one of the most humongous Instagram fan communities (260K followers), Flipkart wanted to elevate its fan base to a shopper base. The challenge was to make this happen within Instagram itself- a platform that hadn’t made itself too conducive to direct shopping...
The World’s First Online Animatronic Show
Digital / Direct Response Client Adlabs Imagica Brand Imagica Entrant Sideways Brief Imagica re-positioned itself to a place that sparks people’s imaginations through interesting experiences. Thus, was born a brand-new identity “Imagica – Badi Interesting Jagah Hai”. We needed to build awareness and reconnect with our database of past visitors, social media fans, and the...
Videobomber
Digital / Direct Response Client Coverfox Insurance Broking Pvt. Ltd. Brand Coverfox Online Insurance Entrant BBH India Brief Coverfox noticed that many customers visited its website to check out the interface, but didn’t get around to renewing their insurance policies. Since most policies expire every year, our task was to get customers to renew their...
Ola – Drunk Tweets
Digital / Direct Response Client ANI Technologies Brand Ola Entrant Happy mcgarrybowen Brief Drunk driving is a pervasive problem in our society. And the last week of December, with its share of parties, witnesses a massive surge in reported drunk driving cases. While several campaigns/initiatives urged people not to ‘drink and drive’, the tonality has...
Mattress Tester
Digital / Direct Response Client Urban Ladder Brand Urban Ladder Entrant Urban Ladder Brief April Fool’s Day is a great opportunity for brands to show people their fun, human side. Urban Ladder thought so too. So in March 2016, we were asked to think of a prank that would get people talking. The only catch?...
Save Your Tax – IDFC Mutual Fund
Websites Client IDFC Mutual Fund Brand IDFC Mutual Fund Entrant Bombay Design Centre Brief To educate tax-payers by demonstrating the superiority of ELSS mutual fund to save tax over traditional tax-saving options which give low returns and have high lock-in periods. Targeted towards the digital savvy tax-payers and salaried people. Solution The insight that most...
#SkillsNotScars
Digital Branded Film Content & Entertainment Client Make Love Not Scars Brand Make Love Not Scars Entrant Ogilvy & Mather Brief Objectives: Help acid attack survivors become a part of society through employment.Target audience: Potential employers- individuals, corporate entities that could hire acid attack survivors. Also people active on social media, who could spread the...
Obama Job Offer
Digital Branded Film Content & Entertainment Client Akanksha Foundation Brand Akanksha Foundation Entrant Ogilvy & Mather Brief Akanksha constantly faces a shortage of teachers. Our reasearch showed 40% of our teacher applicants comprise corporates wanting to quit their 9-to-5 to try teaching. We wanted to increase engagement with corporates to drive up teacher applications. Solution...
