2015 Nominees

Two Spoons of Dal

Branded Film Content & Entertainment Client Fortune Edible Oils and Foods Brand Fortune Foods Agency Ogilvy Brief To mark the fact that nothing can replace a home-cooked meal. Solution ‘Ghar Ka Khana, Ghar Ka Khana Hota Hai’ – a fact that never ceases to lose the place it holds so close to our hearts. People...

The Fit Foodie

Integrated Digital Campaign Client Marico Ltd. Brand Saffola Masala Oats Agency Madison Media Brief The brief was to gain mass acceptance into Indian households and change the consumer perception of Saffola Masala Oats by associating health and taste through innovative and engaging content. Platform Web browsers and mobile browsers Solution Indians, love food but they...

Cadbury 5 Star – Lost At The World Cup

Integrated Digital Campaign Client Mondelez India Foods Pvt. Ltd. Brand Cadbury 5 Star Agency Ogilvy Brief Cadbury 5 Star’s ambassadors Ramesh and Suresh were well-known and loved by their fans.But research revealed that they were losing their relevance to a socially savvy India. They needed a youthful makeover and become an integral part of social...

Moneycontrol Budget 2015 Integrated Campaign

Integrated Digital Campaign Client e-eighteen.com Brand Moneycontrol Agency Whyness Worldwide Brief Every year there is a special kind of frenzy around the Budget. TV channels and news portals go on overdrive, as everybody wants to grab the most share of eyeballs. Amidst all the Budget hoopla, it was understood that there is a gap between...

Buffering

Branded Film Content & Entertainment Awards Client Mondelez India Foods Pvt. Ltd. Brand Cadbury 5 Star Agency Ogilvy Brief To bring to life Cadbury 5 Star’s ‘lost in taste’ proposition on YouTube. Solution Internet speeds in India are poor, causing delays in loading videos on YouTube. Using the buffering sign on YouTube, we created this...

Bacardi BatCam

Innovative Use of Mobile Technology Awards Client Bacardi India Brand Bacardi Agency Quidich Brief Bacardi, the title sponsor of NH7, wanted to ensure the best experience for their fans. In this pursuit, Quidich put together the latest technologies to make sure that everyone at the festival had a smile on their face, and a picture...

Glitch

Animation & Illustration for Websites & Digital Design Awards Client Glitch Media Pvt. Ltd. Brand Glitch Media Pvt Ltd Agency Pigeon & Co. Brief Glitch is a digital agency with a reputation for out of the box, disruptive brand solutions. It’s innovative use of technology coupled with a quirky sense of humour sets it apart...

Turquoise Cottage Happy Hours Rewind

Innovative Use of Technology Awards Client Turquoise Cottage Brand Turquoise Cottage Agency Dentsu Webchutney Brief Everyday, hundreds of bars all over the world run the same old schemes of extending Happy Hours. Which brings one to the question – what does a bar have to do to stand out?In a space saturated with all kinds...

#WillsRocktheRamp: A 360 degree spin on fashion

Innovative Use of Technology Client ITC Wills Lifestyle Brand Wills Lifestyler Agency Madison Media Brief Wills Lifestyle’s Longstanding association with the Wills India Fashion Week had made it a blind spot for visitors. The brand challenge was to come up with a technology driven innovation that would draw attention back to the brand at the...

Compoz

UX, Interface & Navigation for Mobile Awards Client Watercress Technologies Pvt.Ltd. Brand Compoz Agency Leaf Design Brief Compoz lets people capture visuals and string them together to create short visual stories. Everyone has a unique story to tell. The intent behind the app was to see, feel and know the world through as many eyes...

Manipal University (manipal.edu)

UX, Interface & Navigation for Websites & Digital Design Awards Client Manipal University Brand Manipal University Agency Sapient Brief Today, Manipal University (MU) is a name synonymous with “Knowledge Campus” that transcends student from information consumers to knowledge seekers. Every fact or artifact about MU is a touch point of Inspiration. For a MU Students,...

Talking Alphabet

Innovative Use of Mobile Technology Client ITC Ltd Brand Classmate Agency Rediffusion Y&R Brief To popularise Indian languages in an innovative way among kids with a special emphasis on technology. Mobile Operating System iOS/Android Solution & Unique Features Today’s kids are true digital natives. They are born with an iPad and live in a wifi...

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