Non-Fiction up to 5 mins Client Hindustan Unilever Ltd Brand Dove Entrant Mindshare Cultural Context Media is routinely blamed for establishing & promoting beauty stereotypes. In reality, the beauty ideal is seeded as early as the age of 4. In India, the culprit is a Nursery Rhyme—a learning device drilled into the heads of children!Chubby...

Non-Fiction up to 5 mins Client Indian Association of Palliative Care (IAPC) Brand Indian Association of Palliative Care (IAPC) Entrant Medulla Communications Cultural Context In India, talking about death is taboo. So starting conversations on death and palliative care is challenging. The Economist Intelligence Unit ranked India’s end-of-life care last among 40 countries, giving a...

Fiction over 5 mins Client Tata Motors Brand Tata Tiago Entrant Maxus Scale & Location The work released on Youtube and TVF Play to reach out to an audience who are more keen on consumption on digital than on any other platform Solution We partnered with TVF, India’s biggest youth content creator, to co-create a...

Fiction over 5 mins Client Pernod Ricard India Private Limited Brand Royal Stag Barrel Select Large Short Films Entrant River Advertising Scale & Location India loves to view video content on their screens. About 5 billion video views happens in a month and under 20 mins is the ideal duration for watching.This creates a big...

Fiction over 5 mins Client Google India Private Ltd. Brand Google Allo Entrant All India Bakchod Solution Flirting over text is something very relatable to our target audiences. We decided to cover one such conversation as a sporting event with funny live commentary in our video. Our new generation commentary was full of cool Internet...

Fiction up to 5 mins Client P&G India Brand Ariel Matic Entrant BBDO INDIA Cultural Context As Indian society opens up, many brands are reflecting the “new” urban woman; a more confident, accomplished woman boldly achieving her dreams in a male dominated society. However what persists is the cultural norms that make it the duty...

Public Service Commercials Client ANI Technologies Brand Ola Entrant Happy mcgarrybowen Cultural Context A fairly common sight on the cluttered Indian roads is a helpless ambulance, waiting for the traffic to clear. Unfortunately, there exists a general sense of apathy towards ambulances in the country. Solution Ola released a film portraying the plight of a...

Tactical Film Advertising Client Hindustan Unilever Ltd Brand Dove Entrant Mindshare Brief The definition of the ideal beauty is a narrow stereotype within each culture. Dove as a brand seeks to broaden the definition of beauty, celebrate beauty diversity, and “inspire women to feel good about themselves” through its platform “Real Beauty”. Our objective thus,...

Tactical Film Advertising Client Star India Private Limited Brand Star Plus Entrant Ogilvy & Mather Brief With a brief to challenge stereotypes and change the mindset of Indian patriarchal society towards a woman’s potential, we set off to reflect the emerging woman of today. And, what better day to do it than on Women’s Day....

TV Program Promo – Fiction Show – 31-60 Secs Client Hotline BING Brand Comedy Central India Entrant Viacom18 Solution Take 2 of the coolest pop icons from different times & bring them together. The result is pretty evident. Insight The work run on TV & on the comedy central india page. The promo went viral...

Ad/ Promotional Film Campaign Client Asian Paints SmartCare Brand Asian Paints Entrant Ogilvy & Mather Solution Asian Paints’new range of SmartCare solutions for waterproofing for which, a tri-episodic series of comedies were conceptualised to drive home the brand message. Insight Consumers treat their contractors with an element of suspicion. By using the device of a...

Ad/ Promotional Film Campaign Client Star Network Brand Star Plus Entrant Ogilvy & Mather Solution Star Plus collaborated with the most loved cricketers of India to launch the Wear Her Name Campaign. To bring back the forgotten names of our mothers by changing the names on their jerseys to their mothers’ name. Becoming the huge...