2017 Nominees
CEAT The game called road
Ad/ Promotional Film Campaign Client Ceat Tyres Brand Ceat car and bike tyres Entrant Ogilvy & Mather Solution Riders and drivers, rarely want to admit that they are at fault on the road or that they require additional help. Highlighting factors on the road beyond their control (irresponsible pedestrians, in this case) helped us create...
Channel V – The Shallowest Place on TV
Ad/ Promotional Film Campaign Client Star Network Brand Channel V Entrant BBH India Solution Coming from the product truth of Channel V showcasing music which is only good looking, we tapped in to the idea of people loving everything which looks good and coined the line “The Shallowest Place on TV”. Keeping in mind our...
Dads #ShareTheLoad
Ad/ Promotional Film 61+ sec Client P&G India Brand Ariel Matic Entrant BBDO INDIA Solution Dads and grandfathers were the living example of gender inequality. But if we could use them as an agent of change, this would act as a “circuit breaker” for families and Indian society as a whole. This led us to...
#HowWeSleep
Ad/ Promotional Film 61+ sec Client Johnson & Johnson Entrant BBDO INDIA Solution Here we launched a digital campaign –‘#HowWeSleep’ that captured the struggle of parents and invited new parents to share their interesting ways and struggles so that other parents know that they are not alone. Parents Johnson’s for capturing and reflecting their struggle,...
THE MAN WHO FEELS NOTHING
Ad/ Promotional Film 61+ sec Client Pernod Ricard India Private Limited Brand Royal Stag Barrel Select Large Short Films Entrant River Advertising Solution We collaborated with India’s biggest film festival, The Mumbai Film Festival (MAMI) to create a short film competition and showcase the winning short film at the Festival. We made a 3-minute short...
Last Words
Ad/ Promotional Film 61+ sec Client Indian Association of Palliative Care (IAPC) Brand Indian Association of Palliative Care (IAPC) Entrant Medulla Communications Solution The insight: Most last words are heard by nurses, not families. The creative idea: Could these dying last words–unheard by families so far–bring alive the need for palliative care? We interviewed >200...
Live Inspired
Ad/ Promotional Film 61+ sec Client Department of Tourism, Government of Kerala Brand Kerala Tourism Entrant Stark Communications Solution To use the platform of India’s only art Biennale and tell the inspiring story of Kerala’s multiculturalism – in a world that is struggling to accept diversity. The film is a real time view of life...
Make My Trip: #BefikarBookKar – Hotel
Ad/ Promotional Film 31 / 60 sec Client Publicis India Brand Make My Trip Entrant Chrome Picures Solution To elaborate a very important aspect of Hotel booking through Make My Trip, its incomparable discounted offers.
Make My Trip: #BefikarBookKar – Zero Cancellation
Ad/ Promotional Film 31 / 60 sec Client Publicis India Brand Make My Trip Entrant Chrome Picures Solution To elaborate on one of the consumer friendly features of MakeMyTrip where they have a option to cancel their hotel bookings in such a situation as narrated in the film without having to lose money.
CEAT Haath Dikhau
Ad/ Promotional Film 31 / 60 sec Client CEAT Tyres Ltd. Brand CEAT Car Tyres Entrant Ogilvy & Mather Solution Riders and drivers, rarely want to admit that they are at fault on the road or that they require additional help. Highlighting factors on the road beyond their control (irresponsible pedestrians, in this case) helped...
Fevikwik Gel ‘Hockey’
Ad/ Promotional Film 31 / 60 sec Client Pidilite Industries Pvt. Ltd. Brand Fevikwik Gel Entrant Ogilvy & Mather Solution As the ball is maneuvered through sticks, we see the new improved Fevikwik Gel’s superior hold working its magic. The Fevikwik Gel is so thick that it holds its ground without ever dripping, and keeps...
Star Plus – Nayi Soch
Ad/ Promotional Film 31 / 60 sec Client Star Private India Limited Brand Star Plus Entrant Ogilvy & Mather Solution The film tells a simple, sweet yet powerful story of the happy result of a newer way of thinking. It’s a tribute to the women who succeed and to men whose progressive thinking makes them...