2017 Nominees

Appu

Ad/ Promotional Film 31 / 60 sec Client Goomo.com Brand Goomo.com Entrant Conversation Films  

MP Tourism – Toys

Ad/ Promotional Film 31 / 60 sec Client M P Tourism Develop Corporation Brand Tourism Entrant Ogilvy & Mather Solution It aimed to excite the travellers who come to MP. The basic thought behind this campaign is wonder and it has been the umbrella thought for all the campaigns that has been done for Madhya...

Ceat Usain Bolt

Ad/ Promotional Film 31 / 60 sec Client RPG Group Brand Ceat Bike Tyres Entrant Ogilvy & Mather Solution Riders and drivers, rarely want to admit that they are at fault on the road or that they require additional help. Highlighting factors on the road beyond their control (irresponsible pedestrians, in this case) helped us...

Restaurant

Ad/ Promotional Film 31 / 60 sec Client Borosil Brand Larah Entrant Sideways Solution Larah Dinnerware wanted to stand for stunning designs and the idea -Plates so beautiful they make even everyday food special – brought this to life in an insightful yet humorous way. At times, it’s the presentation, not the flavour that elevates...

Tata Tea – Alarm Bajne Se Pehle Jaago Re

Ad/ Promotional Film 31 / 60 sec Client Tata Global Beverages Brand Tata Tea Entrant Green Grass Film Solution To push the nation’s collective conscientiousness nation further, we felt the need to create a new preventive behaviour within the realm of activism. We needed to ignite the spirit of PreActivism so that the nation can...

SAVLON ANTISEPTIC – SAINA

Ad/ Promotional Film 31 / 60 sec Client ITC Ltd. Brand SAVLON Entrant Ogilvy & Mather Solution To make this communication stand out we needed a brand ambassador who had overcome setbacks and injuries. Saina Nehwal had become a role model for not just kids but also for their parents. From Commonwealth to World Championship...

Imperial Blue – Lucky Seat

Ad/ Promotional Film 1 / 30 sec Client Pernod Ricard India (P) Limited Brand Imperial Blue Entrant Ogilvy & Mather Insight Imperial Blue salutes the comical and idiosyncratic behaviour of men in everyday situations, as “Men will be men”.  

Vodafone SuperNet 4G – Super Dad

Ad/ Promotional Film 1 / 30 sec Client Vodafone India Brand Vodafone SuperNet 4G Entrant Ogilvy & Mather Solution Through our slice-of-life stories, we demonstrated how you can become an everyday Superhero with Vodafone SuperNet. Our films showed occasions where SuperNet enabled people to be their personal best. In this film, we show a father...

Mukhota – The life saving mask

Innovation in Outdoor Advertising Client Work In India Brand elegantmentors.org Entrant Kinetic Worldwide Brief The brief was to help with cost effective technological solution that could save fishermen from unknowingly crossing into International waters and getting caught by maritime police of other countries and face long jail terms. Scale & Location The MUKHOTA mask have...

Fevicol Inseperables

Interactive Outdoor Advertising Client Pidilite Industries Ltd. Brand Fevicol Entrant Ogilvy & Mather Brief Kumbh Mela is the largest religious gathering. Millions come together to bathe in a sacred river. The crowd and commotion leads to thousands of devotees separating from each other. The brief – solve this age-old separation problem at the Kumbh Mela....

Savlon Healthy Hands Chalk Sticks

Interactive Outdoor Advertising Client ITC Savlon Brand Savlon Entrant Ogilvy & Mather Brief Savlon is a popular health & hygiene brand in India. Through its nation-wide ‘Healthy India Mission’, Savlon wanted to create awareness, particularly in rural schools, about poor hand hygiene and promote the habit of hand-washing in children. But since inculcating a new...

Ear Theatre – Greek Classics

Poster Advertising/Existing Sites Client Penguin Random House India Brand Penguin Audiobooks Entrant DDB Mudra Group Brief Penguin’s physical titles have a competent market in India. The e-book segment is growing as well. But audiobooks don’t enjoy the same popularity. The brief was to showcase how listening to a Penguin audiobook can bring alive the book...

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