Writing for Digital Marketing – Hindi Client Clues Network Pvt. Ltd. Brand ShopClues.com Entrant Enormous Brief Indians living in tier 2/3 cities looking for value buys online. To promote our value for money offering, we delivered the “you don’t have to be rich to live rich” idea by tapping into the ‘rich dad syndrome’ where...

Tactical Digital Marketing Client Akanksha Foundation Brand Akanksha Foundation Entrant Ogilvy & Mather Brief Akanksha constantly faces a shortage of teachers. Our reasearch showed 40% of our teacher applicants comprise corporates wanting to quit their 9-to-5 to try teaching. We wanted to increase engagement with corporates to drive up teacher applications. Cultural Context President Obama...

Use of Social Media Client P&G India Brand Ariel Matic Entrant BBDO INDIA Cultural Context After having raise the issue of gender inequality through a nationwide debate with Share The Load campaign, the brief for 2016 from client was to create deeper social change – where the product and the brand plays an essential role...

Use of Social Media Client Make Love Not Scars Brand Make Love Not Scars Entrant Ogilvy & Mather Brief Objectives: Help acid attack survivors become a part of society through employment. Target audience: Potential employers- individuals, corporate entities that could hire acid attack survivors. Also people active on social media, who could spread the word....

Use of Social Media Client Akanksha Foundation Brand Akanksha Foundation Entrant Ogilvy & Mather Brief Akanksha constantly faces a shortage of teachers. Our reasearch showed 40% of our teacher applicants comprise corporates wanting to quit their 9-to-5 to try teaching. We wanted to increase engagement with corporates to drive up teacher applications. Solution President Obama...

Use of Social Media Client Amazon India Brand Kindle Entrant Contract Advertising Brief To introduce kids and make parents revisit the experience of listening to a story while demonstrating the Kindle. Scale & Location Storyteller Episodes: E01 – https://www.facebook.com/KindleIndia/videos/1282039561836480/ E02 – https://www.facebook.com/KindleIndia/videos/1300211980019238/ Solution We created a property named ‘The Storyteller’ where prominent voice artists, celebrities,...

Use of Social Media Client Flipkart Brand Flipkart Entrant Dentsu Webchutney Brief With one of the most humongous Instagram fan communities (260K followers), Flipkart wanted to elevate its fan base to a shopper base. The challenge was to make this happen within Instagram itself- a platform that hadn’t made itself too conducive to direct shopping...

Use of Social Media Client ANI Technologies Brand Ola Entrant Happy mcgarrybowen Brief Drunk driving is a pervasive problem in our society. And the last week of December, with its share of parties, witnesses a massive surge in reported drunk driving cases. While several campaigns/initiatives urged people not to ‘drink and drive’, the tonality has...

Use of Social Media Client Urban Ladder Brand Urban Ladder Entrant Urban Ladder Brief April Fool’s Day is a great opportunity for brands to show people their fun, human side. Urban Ladder thought so too. So in March 2016, we were asked to think of a prank that would get people talking. The only catch?...

Digital / Direct Response Client Broken Compass Brand Broken Compass Entrant DDB Mudra Group Brief Broken Compass is a travel company that specialises in planning and organising offbeat vacations. However, most people always play it safe and travel to popular tourist destinations. So the challenge was to excite these people about travelling to offbeat locations,...

Digital / Direct Response Client P&G India Brand Ariel Matic Entrant BBDO INDIA Solution After having raise the issue of gender inequality through a nationwide debate with Share The Load campaign, the brief for 2016 from client was to create deeper social change – where the product and the brand plays an essential role and...

Digital / Direct Response Client Love Matters Brand Love Matters Entrant Ogilvy & Mather Brief Objective: Address how Bollywood has been unwittingly propagating sexism through lyrics of their songs. Thereby, waking audiences up to this reality. And through them, getting Bollywood to take a stand against including demeaning lyrics in its songs.Target audience: The Indian...