2016 In-book Winners

MAP – Museum of Art & Photography

Branding (Re/branding)/Visual Identity Scheme Client MAP – Museum of Art & Photography Brand MAP – Museum of Art & Photography Entrant Tsk Design Brief MAP’s collection spans Indian art, photography, textiles & design from pre-modern to contemporary. MAP retraces & maps relationships between 6 artistic disciplines breaking away from older schools of categorization, striving towards...

The Infinite Vegetarian

Visual Identity Scheme for Startups Client Anubhav Ananda Brand Herbivore Entrant Open Strategy & Design Brief A limited, unimaginative menu has always meant that vegetarians get a raw deal. The client approached us to create a premium brand, including name that revamped vegetarian cuisine into global, modern fare with unlimited options. Solution We wanted to...

Amateur Art Gallery

Visual Identity Scheme for Startups Client Natasha Gowani Brand Tag – The Amateur Gallery Entrant Umbrella Design Brief The Amateur Gallery (TAG) is a unique one of a kind art gallery created exclusively for amateur artists. The concept is unique. TAG is not about labels. It is about identifying talent, refining it and ultimately sharing...

Art Throng

Visual Identity Scheme for Startups Client Akanksha Krishnani Brand Art Throng Entrant Massive Inc Brief Branding for an online stsrt-up art portal, Art Throng. The idea is to create an unique Identity that fits all mediums and spaces. The brand needs to represent art in various forms. The Identity needs to be flexible, keeping the...

Bueno Kitchen

Visual Identity Scheme for Startups Client Rohan Arora Brand Bueno Foods Pvt. Ltd. Entrant Studio Eksaat Brief Objective: To create a strong, memorable and impactful brand identity for Buneo which can cut through the clutter of numerous food delivery companies in Gurgaon. Although the logo was already developed, Bueno did not have a voice or...

Masterstroke

Visual Identity Scheme for Startups Client Toshin Brand Toshin Chocolaterie and Patisserie Entrant Open Strategy & Design Brief With the growing number of patisseries and delicatessen in India, it is easy to become a face in the crowd. As a new entrant, the challenge lay in establishing a completely new brand that was not just...

Branding a FinTech Startup in India

Visual Identity Scheme for Startups Client Paradime Technologies Pvt Ltd Brand Numberz Entrant NH1 Design Brief Numberz helps small business owners manage their invoices, track their expenses, reconcile bank statements and get advances on future payments with ease. The brief for the logo design was to clearly communicate that Numberz had to do with money. Solution...

LIMON

Visual Identity Scheme for Startups Client Limon Brand Limon Entrant Shweta Malhotra Design Brief The task was to create a fun, pop yet classic and minimal brand. The chairs also had a similar aesthetic using vibrant, experimental textiles with a classic, minimal form. Solution We developed a logo and graphic language to bring out the...

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