2015 Nominees

Vim #epicmoment

Use of Social Media Awards Client Hindustan Unilever Brand Vim Agency PHD India Brief Mr Krishnamoorthy orders a phone online for his wife on Diwali but instead receives an ingeniously packaged Vim Bar instead.With our brand unwittingly involved in taking a joyful moment and turning it into a sad one we decide to own the...

Whisper Touch The Pickle

Use of Social Media Awards Client Procter & Gamble Brand Whisper Agency Quasar Brief Objective: Get users to try Whisper Ultra as a product that helps them be unstoppable. TG: 18-24 girls who look up to Whisper as an expert for their period related queries. They are aspirational, independent, career driven, believe in themselves and...

Reverse Bang Bang Dare

Use of Social Media Client Encompass Brand Bedbathmore.com Agency Scarecrow Communications Brief To promote the sales of bedsheets on bedbathmore.com Mobile Operating System Android/ Windows/ iOS Solution The ad was strategically placed outside superstar Hrithik Roshan’s home, and was a direct challenge to the superstar at his own game – The Bang Bang Dare. It...

Moneycontrol Budget 2015 Social Media Campaign

Use of Social Media Client e-eighteen.com Brand Moneycontrol Agency Whyness Worldwide Brief Every year there is a special kind of frenzy around the Budget. TV channels and news portals go on overdrive, as everybody wants to grab the most share of eyeballs. Amidst all the Budget hoopla, it was understood that there is a gap...

Cuba Underground

Animation & Illustration for Online Marketing Client Parle Agro Brand Cafe Cuba Agency Creativeland Asia Brief A unique mix of coffee and fizz, Café Cuba was brewed to break the Cola monopoly in India.Our task was to design the launch website for Cafe Cuba. Solution We built a microsite the way hackers would do it....

The New Editorial Design | An Instagram LookBook

Mobile Interaction & Experience Client Pallavi Mohan Brand Not So Serious Agency NH1 Design Brief Digital media has changed the way fashion is reported, consumed and shared. Not So Serious, a fashion label from India, was looking for a buzz-worthy online design solution for their Autumn Winter ’15 lookbook. A look-book designed to wow not...

Change The Air

Integrated Digital Campaign Client Godrej Consumer Products Ltd. Brand Godrej aer Agency Creativeland Asia Brief To keep air pollution in check, it’s mandatory for every car owner in India to carry a Pollution Under Control (PUC) certificate. This certificate must be renewed at least once a year. But most people don’t renew their PUC certificates...

MRF Rain Day

Integrated Digital Campaign Awards Client MRF Limited Brand MRF Limited Agency Experience Commerce Brief For the last 30+ years MRF would predict the date of the first rains in Mumbai. This campaign had lost its relevance to the younger audiences. In 2014 MRF wanted to take a disruptive step and engage with the digital consumers...

The Magic Pencil Project

Integrated Digital Campaign Client ICICI Bank Brand ICICI Bank Agency Fanatics Viscomm Brief To turn one of ICICI Bank’s beyond banking initiatives- a drawing competition into a nation wide phenomena. We wanted to reach out to everyone who believes in magic. Platform Web, Mobile, Real world, Social media Solution How do get people exited about...

Gillette Presents The Best a Fan Can Get

Branded Film Content & Entertainment Client Procter & Gamble Brand Gillette Agency Grey Brief To build brand association for Gillette and market the Special Edition India Razors, during the Cricket World Cup. Solution What makes Indian Cricket so special are the passionate fans. Especially because this is a product that you can’t use to show...

Geeta Phogat

Branded Film Content & Entertainment Awards Client JSW Steel Brand JSW Steel Agency Ogilvy Brief To create a corporate campaign for JSW that conveys its philosophy that WIll of Steel is all it takes to achieve great things in life. Solution The film celebrates the life of Geeta Phogat who hails from Haryana and went...

Brave & Beautiful

Branded Film Content & Entertainment Client Dabur India Brand Dabur Vatika Agency Linen Lintas Brief DaburVatika Shampoo needed a platform to connect with today’s women. Brief was to create a campaign where the brand can have conversation and emotional engagement with the audience through a relevant and scalable idea. In India a women is considered...

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