Applied Graphics Client Yello – Premium Stationery, Crossword Bookstore Brand Yello Entrant Hyphen/ANC Brief Yello is a premium Stationery brand from Crossword bookstores. The brand wanted to connect with the youth. We used the written word to make surprising and interesting graphics. Like fashion brands have a He/She product variant, we decided to do the same...

Applied Graphics Client Khoj International Artists’ Association, Pooja Sood Brand Khoj International Artists’ Association Entrant Studio Eksaat Brief Khoj hosted an event showcasing works of various artists. They needed a programme leaflet designed for the launch of the event. Solution We designed the programme leaflet as a newspaper and treated each artists piece as a...

Catalogues & Brochures Client Mumbai Press Club Brand Mumbai Press Club Entrant Open Strategy & Design Brief Mumbai Press Club stands for enthusiasm and relentless focus on journalism. Its renewed identity of a lighthouse throwing a beam of light had many relevant principles embedded in it. There was a need to ensure that the interlinking...

Catalogues & Brochures Client Nerolac Paints Brand Nerolac Impressions Entrant Publicis Communications Pvt. Ltd. Brief Scale & Location Cultural Context Solution Results: Insights:   [flowplayer id=”4782″]

Catalogues & Brochures Client Janalakshmi Micro Finance Brand Janalakshmi Micro Finance Entrant Cracker & Rush Brief Visually appealing branch operating manual for a microfinance co., to standardize operations across 400 branches. All processes are stipulated by the government regulations in complex manuals & excel job sheets. The low income, semi educated front line staff do...

Sustainable Product Design Client SPROUTS Environment Trust Brand SPROUTS Environment Trust Entrant Ogilvy & Mather Pvt. Ltd. Solution Immersing Ganesha idols on immersion day is a 100-year old tradition. To break it would be blasphemous. Every year, SPROUTS Environment Trust conducts massive beach clean up drives. We needed an idea that would stop people from...

Consumer Packaging Design Client Pidilite Industries Ltd. Brand Fevicol MR Entrant Pidilite Industries Ltd. Brief In India, Fevicol MR is synonymous with ‘white glue’ It is a leading adhesive brand, generations of kids have grown up using the product, yet Craft is still a low involvement segment. The need is to reinvent itself, inject an...

Consumer Packaging Design Client OPIUM Eyewear, Eternity Lifestyle Pvt. Ltd. Brand OPIUM Eyewear Entrant Open Strategy & Design Brief OPIUM Eyewear’s new brand philosophy celebrates the ‘glass half empty’ as the empty canvas that brings our interestingness alive. It wanted to revamp its packaging to capture the same thought in a distinctive manner. Solution Inspired...

Consumer Packaging Design Client VKL Spices Pvt. Ltd. Brand Marimbula Entrant Pineapple Consulting Brief VKL Spices was launching a ‘Flavoured Syrups’ brand to cater to: i) HoReCa (Hotels, Restaurants & Catering) ii) Retail Consumers; in direct competition to MONIN- French brand, Global Leader. Objective of Branding & Packaging Design: 1. Create a distinct and high...

Consumer Packaging Design Client Asian Paints Brand Asian Paints Adhesives Entrant Fitch Brief Asian Paints and Loctite introduced a range of innovative adhesive solutions to a cluttered professional home improvement market. Tradesmen see themselves as expert, skilled professionals who create high quality work, but brand leaders rely on crude, gimmicky packaging overloaded with information. The...

Consumer Packaging Design Client All Things Chocolates Brand All Things Chocolates Entrant Paper Cuts Designs Brief All Things is a chocolate brand inspired by the simple joys of life – a celebration of art in the everyday. Using premium cocoa, each bar is made using personally handpicked ingredients from all over the world. We try...

Logos Client Rupali Ambegaonkar Brand Tea Culture Of The World Entrant Plus One Design & Communication Brief Tea Culture Of The World is an exquisite range of whole-leaf premium teas which was about to make a shift from being a business-to-business supplier to directly entering India’s retail tea market. The logo needed to be redesigned...